NEW YORK — Black Flower Agency, headquartered in New York City, has acquired In House Ideas, a Miami-based agency delivering experiential marketing and events to hospitality, fashion, arts, real estate, publishing, and health and fitness brands, it was announced Jan. 12. The union expands Black Flower Agency’s client footprint in a key global hub and enables the integrated team to deliver even … Read More about NY Agency Buys Miami Event Marketer
GENEVA — Ovation Global DMC, MCI Group’s international destination services provider and incoming event organizer, has formed a partnership with Ken Lyons Communications (KLC), it was announced last month. As of Jan. 1, this collaboration will further strengthen Ovation’s positioning within the U.S. MICE market, since KLC will be acting as the representative of the company’s key office … Read More about Ovation Global Strengthens U.S. MICE Positioning
ALEXANDRIA, Va. — One-half (49 per cent) of event planners report marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership, according to research released Oct. 4 The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), … Read More about Marketing, Event Team Partnership Key: Research
FORT LAUDERDALE, FLA. – Fort Lauderdale Marriott Harbor Beach Resort & Spa unveiled renovations to its 650 guestrooms that have incorporated improved furnishings, fixtures, flooring and updated décor, it was announced Sept. 28. In addition to the refreshed guestroom look, the newly renovated lobby space now sports artwork, indoor greenery, ocean views, ample seating and neutral toned … Read More about Ft. Lauderdale Marriott Guestroom Renovation
NASHVILLE, Tenn. – Next year will mark major anniversaries for many of Nashville’s most iconic music establishments, it was announced Sept. 22. In 2017, Music City celebrates the genesis of some of music’s most popular and historic music venues, museums and festivals, and more. “The convergence of this many significant anniversaries among our music offerings is an incredible opportunity for … Read More about Nashville Marks Music Anniversaries in 2017
MCLEAN, Va. — Waldorf Astoria Hotels & Resorts announced on Aug. 9 its newest property, Waldorf Astoria San Francisco, which will be the centerpiece of a 2 million square-foot, mixed-used complex that will feature luxury entertainment, retail and office space. Waldorf Astoria San Francisco will occupy the first 21 stories of a tower designed by architecture firm Foster + Partners. Located … Read More about Waldorf Astoria Targets San Francisco
