In a recent study by real estate company Greater Toronto Home Pros, Canada is a pretty gorgeous country and we like to show it off. By analyzing hashtags related to each city, Toronto tops the list. With nearly 56 million #Toronto posts (not to mention other related hashtags), Toronto takes first place. With the city’s population, tourist attractions and major events, its rating comes as no … Read More about What are the most Instagrammable cities in Canada?
In an increasingly digital and connected world, social media has become integral in marketing meetings and events — and it’s a tool that planners cannot ignore. Certainly, a good number of planners already embrace the technology, according to M+IT’s 2016 Meetings Market Report, with 68 per cent of respondents saying they use social media to promote events. Among those respondents, 89 per cent use … Read More about M+IT EXCLUSIVE! 2016 Meetings Market Report: Getting Up to Speed on Social Media Marketing
New research conducted by imago, the conference and event brand of Loughborough University, shows that interactive presentations that encourage involvement are considered the most important ways that meeting attendees learn and retain information. The research, "Does the future have room for face-to-face communication," is based on responses from a sample of more than 750 event organizers and … Read More about Meeting Attendees Want Interaction
In celebration of the 30th anniversary of its Certified Meeting Professional (CMP) program, the Convention Industry Council (CIC) has introduced a peer-selected recognition program—CMP Influencer. Industry professionals are encouraged to use Facebook and Twitter to nominate a CMP-certified mentor, colleague, or peer who has had a personal, lasting impact on their career and on the … Read More about CIC Launches Peer-Nominated CMP Influencer Campaign
The latest research from the Society for Incentive Travel Excellence (SITE) Foundation shows continued optimism about the incentive travel market's future thanks largely to an ever-improving economy and an upswing in the use of motivational travel experiences. The SITE Index Annual Analysis and Forecast for the Motivational Events Industry was released last week by the SITE Foundation during the … Read More about SITE Sees Bright Outlook for Incentive Travel
2015 is shaping up to be a good year for the meetings industry, according to the just-released American Express Meetings & Events 2015 Global Meetings Forecast. "The meeting industry overall appears to be very much 'back in business', in particular as a key component of sales and marketing strategies for many organizations," said Issa Jouaneh, vice-president and general manager, American … Read More about AMEX Forecast Reports Meeting Industry “Back in Business”
New research from American Express Meetings & Events shows that meeting attendees have higher levels of interest in event apps than social media initiatives and meeting planners remain interested in virtual meetings but lag behind attendees who want more virtual experiences. "GREAT EXPECTATIONS: The Evolving Landscape of Technology in Meetings" looks at the similarities and gaps in … Read More about AMEX Research on Meetings Technology Shows Gap Between Planner and Attendee Expectations
Event Spectrum Inc. (ESI) has announced the launch of the Stand Up and Stand Out in Jamaica Contest. Partnering with Jamaica Tourism and Meetings and Incentive Travel (M+IT) magazine, Event Spectrum is searching for a student set to graduate (or has recently graduated) from a recognized event management program in Canada who can Stand Up and Stand Out the most during a four-part contest. The … Read More about Attention Event Management Students: Want to Win FAM Trip to Jamaica?
This year's edition of the Site Index Annual Survey reveals that optimism for incentive travel is at a four-year high, with planners and suppliers forecasting solid growth over the next three years. The Site International Foundation has conducted the survey since 2010 with the mandate of compiling and comparing data meaningful to the incentive travel and motivational events industry. The research … Read More about Site Survey Forecasts Upswing in Incentive Travel
The International Special Events Society (ISES) has launched a new international web portal for the global creative events industry. Located at www.ises.com, the portal's features include: ISES Marketplace: A showcase of products and services from ISES members complete with detailed descriptions, photos and links. ISES Community: Higher Logic, an online tool where members can connect with … Read More about ISES Launches New Web Portal
According to Meeting Professional International (MPI) Foundation's 2013 Q3 Business Barometer Report, employment is improving in the global meeting industry along with economic conditions. Produced quarterly, the Business Barometer monitors the meeting industry's needs in relation to economic concerns and opportunities. The report is based on a survey of a select group of senior-level meeting … Read More about MPI Reports Improvement in Global Meeting Industry
by Tod Maffin, digital and social marketing expert Let's face it — technology which could completely displace in-person conferences has been available for years. From Skype to conference calling to virtual worlds, business can easily be done without meeting in person — and, considering hotel rates and airfares these days, a lot cheaper too. Conferences still exist because we are social … Read More about Beyond Tweets and Likes: How to Boost Conference Registrations With Social Media
The International Centre has added social media strategists Branding & Buzzing to its list of recommended event service providers. The company will work with International Centre clients to help them engage audiences through social media platforms like Twitter and Facebook. "We are continually listening to the needs of our customers and the rapid growth of social media management is key to … Read More about International Centre Partners with Social Media Agency
I am currently producing an industry trade show and after doing many hours of research I have decided to include Twitter in my marketing and public relations campaign. I would like to share with you how I plan to use Twitter and what neat tools and widgets my research found. “Just Google It” is likely to end up in the Miriam Webster dictionary – online version. The web has become a primary … Read More about How To Make Twitter Work For You
Although they sound the same and appear to be similar, these are two very different notions that are often confused and combined with costly results. I was reading the recent white paper The Future of Meetings: The Case for Face-to-Face, written by Christine Duffy of Maritz Travel Company and Mary Beth McEuen of The Maritz Institute. This is a good read and will help you understand why and when … Read More about Social Capital vs. Social Media
I hold the opinion that meeting professionals are nice people. Most event professionals take pride in organizing or presenting events that reward and motivate those who attend and help drive stronger corporate culture and business success. We tend to be “people” people. I believe we make our companies or our clients more successful. Having said that, I know our profession must articulate how we … Read More about How Competitive Are We?
I realized that I learned a completely new language when I became seriously involved with communicating using the web and digital tools and technologies. I love being online and figuring out how to use new communications tools, meta tags for my website to optimize it for search engines. Many of my colleagues are still learning how to use RSS feeds and bookmarks and wading their way through the … Read More about Your Online Glossary
Oprah joined. So did Barack Obama. If you are not yet a Twitter user, then you’ve surely heard of this real-time, micro blog-cum-messaging service. By Hailey Eisen, May/June 2009 Critics lament the uselessness of mundane tweets, of the “I’m drinking a coffee” nature, while supporters embrace Twitter as a new channel for brand awareness and public engagement. According to interactive marketing guru … Read More about How to Use Twitter to Improve Planners’ Business