ROI

German Convention Bureau Reveals Predictions for Meetings Industry

The German Convention Bureau (GCB) has issued its predictions for the meetings industry in 2015. They are: 1. Value is Viceroy. Planners and organizers will not only look to negotiate savings, particularly in food and beverage, but will also want to create even more ROI while doing so. 2. The Incredible, Disappearing Lead Time. Carlson Wagonlit (CWT) thinks lead times can get shorter. According … Read More about German Convention Bureau Reveals Predictions for Meetings Industry

SITE Sees Bright Outlook for Incentive Travel

The latest research from the Society for Incentive Travel Excellence (SITE) Foundation shows continued optimism about the incentive travel market's future thanks largely to an ever-improving economy and an upswing in the use of motivational travel experiences. The SITE Index Annual Analysis and Forecast for the Motivational Events Industry was released last week by the SITE Foundation during the … Read More about SITE Sees Bright Outlook for Incentive Travel

Site Survey Forecasts Upswing in Incentive Travel

This year's edition of the Site Index Annual Survey reveals that optimism for incentive travel is at a four-year high, with planners and suppliers forecasting solid growth over the next three years. The Site International Foundation has conducted the survey since 2010 with the mandate of compiling and comparing data meaningful to the incentive travel and motivational events industry. The research … Read More about Site Survey Forecasts Upswing in Incentive Travel

Unleash Your Event Potential

Do you buy lottery tickets? If you spent $5 on a ticket and won nothing, then your return on investment (ROI) is -100 per cent. If your ticket won $10, then your return is 100 per cent. This is the same simple math that should be applied to your meetings and events. The simplest ROI question you can expect concerns budget. Did you come in on, under or over budget? Answering this question after … Read More about Unleash Your Event Potential

ROI – Why Are You Picking on Me?

In my last blog, I expressed my opinion that successful meetings and event professionals must use their knowledge to design better events and then communicate the business value of face-to-face meetings to the budget owners. If planners can’t prove that our events add value and achieve objectives, events will be seen as a waste of resources. Have you followed the link in the February issue of … Read More about ROI – Why Are You Picking on Me?

5 New Year’s Resolutions for the Industry

Given it’s a new decade, in addition to a new year, it’s time we looked in the mirror and gave ourselves a stiff talking-to. Feel free to agree, disagree, argue or add to my Top 5 industry resolutions... 1. Balance your chequebook – After reviewing the results of our M&IT Annual Market Report Survey (to be published in our Jan/Feb 2010 issue), there is no question measuring the ROI (return on … Read More about 5 New Year’s Resolutions for the Industry

Don’t Forget to Ask “Why”

Have you ever answered an RFP with the question “Does your meeting really need to be face-to-face?” Likely not and I don’t suggest you start unless you have a virtual meeting solution. However, the meeting planners on my team very rarely get asked from our supplier partners “What is the purpose of your event?” Don’t forget to ask your clients and prospects Why before replying to that RFP. Far too … Read More about Don’t Forget to Ask “Why”

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