ALEXANDRIA, Va. — One-half (49 per cent) of event planners report marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership, according to research released Oct. 4 The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), … Read More about Marketing, Event Team Partnership Key: Research
Return on Investment
Our 15th Annual Market Report weighs in on the Canadian meetings industry – a sizeable percentage of respondents expect the number of meetings and events they plan in Canada this year to increase. By Don Douloff, March 14, 2011 This year marks our 15th annual benchmarking Market Report study for the Canadian meetings and incentive travel industry, the most comprehensive annual survey ‘taking the … Read More about 2011 Market Report Executive Summary
I think each of us who works in the event industry believes that meetings and incentives drive business. First, there are thousands of jobs that are directly related to the event industry: planners, venue personnel, AV staff and decor specialists. Then there are the tens of thousands of jobs that are not designed solely to service the meetings and incentive industry, but definitely benefit from … Read More about Viewing Events in a Business Context
In my last blog, I expressed my opinion that successful meetings and event professionals must use their knowledge to design better events and then communicate the business value of face-to-face meetings to the budget owners. If planners can’t prove that our events add value and achieve objectives, events will be seen as a waste of resources. Have you followed the link in the February issue of … Read More about ROI – Why Are You Picking on Me?
The results are in for our 14th Annual Market Report – the oldest, and only, benchmarking study for the Canadian meetings and incentive travel industry. In summary, optimism is back for 2010, and the predictions overwhelming. Here are the highlights. To view the full executive summary in pdf click here. Industry Averages Overall, the Canadian meetings industry retracted by 13% in 2009, versus … Read More about 2010 Market Report Executive Summary