October 3, 2011 True or False? Asking participants to help design an incentive-travel programme will only drive up costs and make it more difficult to appease all their wishes. False. Instinct, past experience, managerial judgment, beliefs and budgets are simply not enough to drive participant engagement and business performance effectively. Planners need the participants’ insights. Times, and … Read More about Why Your Participants Should Design Your Next Incentive Travel Programme
meetings and incentive travel
September 20, 2011 New York’s Plaza Hotel is pairing a visit to its Caudalie Vinotherapie Spa with tea at its Palm Court, as a package deal. The spa treatment would be followed by proper afternoon tea, complete with champagne. One treatment option could be the Crushed Cabernet Scrub, featuring brown sugar and honey, to complement the Palm Court’s tempting confections. For its part, the Palm … Read More about Plaza Hotel Introduces Tea/Spa Treatment Package
During the past year, we've posted articles on everything from bedbugs and new and renovating hotels and venues to industry appointments and new technology. Here are the 10 most-read articles from 2010. 10. New Airport Security Measures for U.S. 9. Air Canada Introduces Bag Fee 8. Travel Warning – Mexico’s Northern Border 7. Group-Ready Toronto Restaurant ‘Bests’ 6. Skyservice Shuts Down 5. … Read More about Top Ten Most Popular News Stories from 2010
How do I define a favourite book? When I go back to it three times or more to reference its key messages. And no...The Cat In The Hat did not make the list. 1. Good to Great, by Jim Collins I’m a big believer in stealing successful ideas. This book examines 11 companies that made the good-to-great transition. The lessons contained are applicable to any organization. First Sentence: “Good is the … Read More about Steve's 5 Favourite Business Books
Many of us are well into our 2011 planning and by most accounts, meetings activity and budgets are expected to increase. A short 24 months ago, the industry was panicking; we were under attack and our very existence was in question. Did we learn anything from the past two years? Think back to fall, 2008: the AIG effect was not yet an effect...it was still an event. The global banking system was … Read More about To Panic or Not to Panic
I believe that one of the advantages of having experience as a corporate, independent, and third party event planner is that I can look at the issues facing the M&E industry from different perspectives. Experience has also taught me that the various sectors of our industry can look at the same concern but see the challenges very differently. Perhaps no issue illustrates this as much as our … Read More about Value in the M&E Marketplace
It doesn’t take much imagination to figure out that most third-party or independent meeting planners want to be found and thus, are easy to target. And for the small percentage of the industry that actually has ‘planner’ on their business card, they, too, are reasonably easy to locate. But how do you find the part-time planner? Step 1 - determine what sector of the industry best suits your … Read More about How to Target the Part-time Planner
Everyone loves lists, so here are my Top 10 Rules for selling to meeting planners. You must inspire. This works in both personal and professional applications. Nobody wants a partner who's uninspired. Find inspiration in what you do or stop doing it! Benefits, benefits, benefits. This does not mean how a partnership benefits you, but how it benefits your clients and prospects. Nothing turns a … Read More about The Top 10 Rules
July is upon us and the economic news is less than encouraging. In June, the U.S. economy slowed as it added 83,000 private sector jobs against a loss of 125,000 positions (in a large part due to the end of the temporary employment of U.S. Census employees). Paul Kasriel, chief economist at financial-services company Northern Trust, warned that “in general, the economy is downshifting, maybe to … Read More about Meet Now, Benefit Later
Creating and following travel policies that limit the number of executives that may travel together is prudent, but the added cost may prevent most companies from implementing them. June 21, 2010 Putting together a quality team can take years. Losing them can take seconds. The tragic death of Poland’s president, his wife and other high-ranking offi cials, including the army chief and head of … Read More about Are Executive Travel Policies Being Followed?
Everyone wants to be happy, but not everyone defi nes happiness in the same way. Similarly, while most everyone wants a ‘brand,’ there is a lot of variance on what a ‘brand’ really means and, by extension, what it takes to have a successful brand strategy and superior profitability. To some, a brand is simply a moniker or logo that identifies you. For these people, having a brand means having a … Read More about How to Fine-Tune Your Brand
Delta traditions inform Tunica, Mississippi, which offers 24-hour gaming, world-class entertainment, championship golf, blues music and down-home Southern cooking. By Don Douloff, June 23, 2010 Fast Facts Recommended Website: tunicatravel.com Average Hotel Room Rate: $56.27 USD Getting There: Air Canada offers (via regional carrier Jazz) daily flights from Toronto to Memphis, Tenn., … Read More about Mississippi Destination Attractive for Groups
You may have heard about Smart Tags or seen one in a magazine (Meetings & Incentive Travel, for example). What are they? How do they work? Do they work? And how can they help me monetize my print marketing efforts? What’s a Tag? In its simplest form, a Tag is a bar code that your smart phone (i.e. BlackBerry or iPhone) can “read” and convert into an action. There are a variety of providers … Read More about Are Smart Tags Dumb?
Here are the elements you need to consider when putting together your RFP. By David Jewell, June 21, 2010 Define meeting objectives. The more you know about why you are holding your meeting, the greater your chance of success when determining how to hold it. That involves setting measurable targets regarding meeting goals. For example, if you are holding a user’s conference, you should be aware … Read More about Request for Proposal Checklist
Marketing productivity is all about getting the biggest bang for your buck. Its measurement is simple— the ratio of revenues to expenses—but its pursuit can be a minefield. Once you reach the stage of contract negotiations, the only ways to enhance your marketing productivity are 1) stop cutting your prices and 2) create value, instead of providing services. Actually, there is only one way—doing … Read More about Creating Value
As all of us read the articles that tell us things are better than we might have expected a year ago but still a long way from where we would like them to be, we look for someone to show us the way to a better future. Amazing how many new books are hitting the market from the business ‘gurus’ and how many old standards are being re-promoted. The demand for useful information is strong: … Read More about Lead and They Will Follow
The most common challenge marketers face is measuring the impact of their campaign efforts. We’re all de-sensitized to the gimmicks, tricks, branding, sex-and-beer tactics; your campaign needs to do one thing – make people buy your product or service. Here are some ideas on how to accomplish just that… First, know the audience you are addressing and speak their language. The best example out … Read More about What Makes a Good Marketing Campaign?
We try hard to put our best foot forward and look professional when we meet face-to-face. Then what do we do? We write an e-mail, post a forum comment or blog filled with spelling and grammatical errors. Technology’s on-demand ability, through the use of smart phones and laptop computers, has pushed text-driven communications to the forefront, where often the first impression we make is through … Read More about You Are What You Write
Nestled on 43 acres in Banff National Park, the Banff Centre provides a modern, elegant meeting venue among breathtaking scenery. May 07, 2010 Meetings & Incentive Travel Advertising Feature In July 2010, The Banff Centre will proudly unveil the modern elegance of the Kinnear Centre for Creativity and Innovation, a brand-new building which embodies the essentials of 21st century … Read More about The Banff Centre: World-Class Venue
Under the guidance of professional conference-service managers, Deerfoot Inn & Casino presents memorable Calgary events. May 07, 2010 Meetings & Incentive Travel Advertising Feature Located in South Calgary, the Deerfoot Inn & Casino offers meeting planners the consolidated option of an upscale hotel, a full-service convention centre and a diverse entertainment complex. Deerfoot Inn … Read More about Deerfoot Inn & Casino Provides Worry-Free Meetings