measure

etouches Launches Integrated Event ROI Tool

NORWALK, Conn. — etouches has launched event ROI, a product that enables event professionals to gain a comprehensive view of the value their events generate and the real-time means to improve the outcomes, it was announced Sept. 8. A top global provider of cloud event management software, etouches developed the event ROI product to address event professionals’ increasing need to demonstrate the … Read More about etouches Launches Integrated Event ROI Tool

MPI Publishes New SMM Guidebook

DALLAS — Meeting Professionals International (MPI) has published a new Strategic Meetings Management (SMM) guidebook featuring tools designed to help meeting professionals measure the value of meetings, it was announced July 25. The Measuring Meeting Value Guidebook will help gauge measurements that can then be translated into return on investment (ROI) for the following three components of … Read More about MPI Publishes New SMM Guidebook

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