incentiveworks

Evolutionary Road

July 18, 2011

As you can see from our cover, M&IT’s IncentiveWorks trade show and conference, taking place Aug. 23-24, 2011, is celebrating 20 years. From modest beginnings in August, 1991, when it launched as the Canadian Incentive Travel Symposium & Trade Show, at the Royal York Hotel, in Toronto, IncentiveWorks has grown and evolved tremendously. Along the way, the show has marked some impressive … Read More about Evolutionary Road

Growing Up Fast

August 5, 2010

Do you remember 1995? The 1980’s were still a fresh memory, e-mail was just arrivingin the workplace and the fax machine had that annoying roll-paper that disintegrated in less than six months. That was my first year on the show. I started on the registration desk with a whatever-it-takes attitude. CMITS, as the show was then known, was only four years old and growing quickly. There was the golf … Read More about Growing Up Fast

How to Fine-Tune Your Brand

June 29, 2010

Everyone wants to be happy, but not everyone defi nes happiness in the same way. Similarly, while most everyone wants a ‘brand,’ there is a lot of variance on what a ‘brand’ really means and, by extension, what it takes to have a successful brand strategy and superior profitability. To some, a brand is simply a moniker or logo that identifies you. For these people, having a brand means having a … Read More about How to Fine-Tune Your Brand