NORWALK, Conn. — etouches has launched event ROI, a product that enables event professionals to gain a comprehensive view of the value their events generate and the real-time means to improve the outcomes, it was announced Sept. 8. A top global provider of cloud event management software, etouches developed the event ROI product to address event professionals’ increasing need to demonstrate the … Read More about etouches Launches Integrated Event ROI Tool
By Les Selby, CMP, CMM Aimia In April, I attended the MPI National Meetings Industry Day in Toronto, and thought it was interesting that Doug Bolger, of iLearn2, included in his Meetings Industry Influence Award acceptance speech several remarks about how meeting professionals must be better at communicating the business value of our events. Why is it that so many professionals often fail to … Read More about Why Are Event Professionals Our Own Worst Enemy?
October 28, 2010 The Event ROI Institute has launched a new professional certification programme and professional designation for planners looking to improve the effectiveness of meetings and to demonstrate value to stakeholders. The ROI Methodology Foundation Certificate is awarded to those who complete a two-day course, a period of coaching during practical application and a meeting … Read More about New Event ROI Certificate, Professional Designation Launched