Marketing, Event Team Partnership Key: Research
ALEXANDRIA, Va. — One-half (49 per cent) of event planners report marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership, according to research released Oct. 4 The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), … Read More about Marketing, Event Team Partnership Key: Research