Leanne Calderwood, CMP believes developing a personal brand is the key to setting yourself apart in the hospitality industry. Serving as a ConferenceDirect site selection associate for the past 14 years, Leanne used the industry’s hiatus in 2020 to help other sales professionals to find their voice and create a brand that attracts business and opportunities. Through this work, her true passion was ignited and now Leanne serves hospitality professionals and small teams through her blog, videos, online courses and consulting services around LinkedIn and personal branding.
Myth Busting LinkedIn: Discovering How LinkedIn Can Change Your Brand and Elevate Your Business.
While LinkedIn is viewed as the world’s most powerful B2B professional platform, many misconceptions exist about LinkedIn that may be holding you back from using it to your career advantage. In this session, you’ll learn more about this mystical platform, bust through some of the myths that exist, and start putting the platform to work for you.
Stop Scrolling, Start Connecting: Using LinkedIn to Level Up Your Business Relationships
Are you still sitting in the backseat on LinkedIn, peering into the flurry of content, but unsure what to do next? LinkedIn can be an intimidating platform, but the joys of cultivating meaningful connections and relationships are at your fingertips. Join this session and learn how to go from passive observer to active participant.