CALGARY — WestJet is the most reputable Canadian company for corporate social responsibility (CSR), according to a new study by the Reputation Institute, a research and advisory firm for reputation, it was announced last month. The results are based on a survey on more than 300 companies.
The study “reflects public perceptions of corporate performance across three increasingly important dimensions of corporate reputation: citizenship, workplace and governance,” according to the Institute. “The results describe which companies are best regarded by consumers for having a positive societal influence, being environmentally friendly, operating with openness and transparency, behaving ethically, rewarding employees fairly and promoting employee well-being, among other factors.”
“To be recognized as Canada’s most reputable company in such an important area is the result of the passion, hard work and dedication of our nearly 12,000 WestJetters who have been the cornerstone of our success for 20 years,” said Gregg Saretsky, WesJet’s president and CEO.
In addition, Canadian Business magazine has ranked WestJet third among the top 25 brands in the country, based on a national survey of Canadians. This is the fifth consecutive year the airline has finished in the top three.
In ranking WestJet third, Canadian Business magazine mentioned, “years of cultivating that reputation meant that when WestJet stepped up efforts to assist with evacuations from Fort McMurray, Alberta during its devastating 2016 wildfire, it felt like a natural step for the company, not a cynical public relations maneuver.”
WestJet is proud to be the first Canadian airline to release a CSR report adhering to the Global Reporting Initiative’s (GRI) guidelines. The structure created by the GRI promotes an atmosphere of transparent reporting and allows organizations to measure their progress against international standards.
WestJet offers scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe. Through its regional airline, WestJet Encore, and with partnerships with airlines representing major regions around the world, the carrier offers more than 150 destinations in more than 20 countries.