Canadian Business magazine has ranked WestJet third among the top 25 brands in the country, based on a national survey of Canadians. This is the fourth consecutive year the airline has finished in the top three.
“We are very proud to be voted one of Canada’s top brands once again,” said Bob Cummings, WestJet executive vice-president, Commercial. “Canadians know us for bringing low fares to Canadians, our caring, people-driven service, and ever-expanding network of more than 100 destinations in over 20 countries, and we’re enormously grateful for their loyalty and support. At the end of the day, this recognition is all about our WestJetters who strive to deliver a remarkable experience to our guests each and every day. They are our brand, a key differentiator and the reason for our success.”
According to the magazine’s website, “The list of the 25 Best Brands in Canada is the result of a survey of a nationally representative sample of 1,868 Canadians by Rogers Consumer Insights Team. Performed online in May 2015, the poll seeks opinions on five key aspects of a company’s reputation (the quality of its products and/or services; its customer service; its commitment to innovation; community involvement; and also, the person’s overall view of the brand) from individuals who profess familiarity with the brands. The individual results are then compiled, based on a weighted ranking of the responses, into a single score for each brand. In order to be considered for the list, a brand must have originated in Canada, have a broad consumer profile and have a significant presence in two or more regions across the country.”
WestJet was bested only by Cirque du Soleil, which nabbed the number two spot and MEC (Mountain Equipment Co-op), which came in first.