TORONTO — Watt International announced this week that it has purchased Communiqué Incentives Inc.
The sale brings together Communiqué Incentives, a full-service event management agency and Watt International, a world-class integrated retail agency. According to the press release announcing the details, the partnership will allow both companies to expand their offerings for their customers and push the boundaries in a competitive marketplace.
Ardith Freethy, former owner and president of Communiqué Incentives, has been the powerhouse behind the brand for the past three decades. She and her team of advisors have appointed Lindsay Rudyk as president.
This new role marks Rudyk’s return to Communiqué where she previously spent six years. Most recently, Lindsay led an events team with a global reach for a Fortune 500 company and is excited to bring her breadth of knowledge and experience back to Communiqué.
Rudyk is excited about the future saying, “under our new partnership with Watt, we can take our legacy of building engaging and memorable programs to the next level. Together, we will be best-in-class in bringing great ideas to life.”
Freethy’s decision to take a step back coincides with her upcoming plans for retirement.
Vince Guzzi, managing partner of Watt International added: “We are beyond thrilled to see this partnership come to life. We’ll continue
to offer even more compelling end-to-end solutions to our clients, building from solid strategies and framed in customer-centric experiences.”