“W Barcelona has been known for its innovative design since it first opened its doors in 2009,” said Anthony Ingham, global brand leader, W Hotels Worldwide. “The completion of this multi-million Euro makeover ensures this beachside escape will continue to lead the market with its forward-thinking decor and unrivaled guest experience.
The in-house design team at W Hotels partnered with London-based design studio Bowler James Brindley to re-imagine the hotel, which is famous for its iconic sail-shape and sea views.
The new room design celebrates the city and the sea. The colour palette includes sea blue hues with accents of white, teal and rose gold. Carpeting features a playful interpretation of the sea bed as seen through the waters of the Mediterranean.
Other design elements include modular furniture (small tables and chairs) and pendant lighting in the sitting area; a lighting structure on the wall that reflect’s Barcelona’s grid and transforms from day to night; and signature accent pillows showcasing modern images of iconic characters (Gaudi, Dali, St. Eulalia) from the city’s history.
The revamped guestrooms are also outfitted with Nespresso coffee machines, tea-making facilities, 49-inch flat-screen televisions, and Bose blue-tooth sound systems.
Following successful launches at W Bali, W Seattle and W Hollywood, W Barcelona has opened Europe’s first W Sound Suite in partnership with Coca-Cola. The space, which can be used by hotel guests as well as professional musicians, has a private vocal booth and a lounge big enough for artists and their entourage.
To outfit the space, W Hotels partnered with Native Instruments, which supplied:
- Komplete 11 – the latest generation of the world’s leading production suite
- Komplete Kontrol S-Series – a state-of-the-art control keyboard
- Maschine – the groove production system used by hip-hop producers around the globe
- Traktor Kontrol S8 – an all-in-one DJ system
Audio company Shure provided new SHR440 headphones, X2u microphones, KSM32/SL microphone condensers and BETA®181 microphone for the ultimate recording experience.
“Barcelona is an epic city known for its nightlife, culture and most of all—music,” said DJ White Shadow, North American music director, W Hotels Worldwide. “The latest W Sound Suite at W Barcelona will be the perfect place for international artists to record while on the road. And hotel guests who have always dreamed of the spotlight, can book it too!”