The Trans Canada Trail and Destination Canada announced recently that the pair have signed a Memorandum of Understanding (MOU) marking their commitment to work together to support the development of trail destinations across the country.
According to its press release, this is a first-of-its-kind initiative between the two parties and is a first step in creating a long-term relationship in order to expand Canada’s trail network.
“Today’s partnership between Destination Canada and Trans Canada Trail is a win for Canadians and international visitors,” says the Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance. “As the home to the longest trail network in the world, Canada is uniquely positioned to meet the growing demand for outdoor experiences and sustainable tourism offerings. Our recreational trail network connects our communities together, fueling economic growth and promoting healthy lifestyles. Thank you to everyone who helped make this happen. I look forward to seeing the results of this partnership in the months and years to come.”
Eleanor McMahon, President and CEO, Trans Canada Trail added: “We are incredibly proud to partner with Destination Canada for this first-of-its kind initiative, to elevate Canada’s trail network to the significant asset that it is, and to collaborate with both Destination Canada and Minister Boissonnault in driving the renaissance of tourism in Canada post-pandemic in a way that is sustainable and meaningful for local communities. Our research tells us that trails are vital in supporting the well-being of Canadians, and that trails tourism is an underleveraged opportunity in Canada. We have a tremendous opportunity to activate Canada’s trail-based tourism economy, supporting job creation, economic development in local communities and regenerative tourism.”
Marsha Walden, President and CEO, Destination Canada also said: “Trails that engage travelbn,ers across the country – from city seawalls to spectacular wilderness – are a critical component of our visitor economy. Not only do they connect people from coast to coast to coast, they support the sustainable development of communities, generate fulfilling jobs, protect our natural assets, and strengthen our understanding of Canada,” “We are thrilled to be collaborating with Trans Canada Trail to share knowledge and seize opportunities. I’m confident, together, we can help bolster Canada’s global tourism competitiveness, while generating wealth and wellbeing for our communities and enriching the lives of our guests.”