August 8, 2010
Tourism Toronto, the Ontario Tourism Marketing Partnership and the Canadian Tourism Commission are hoping Michael Cera’s upcoming comedy Scott Pilgrim vs. the World will do for Toronto what Twilight has done for Forks, Wash., and Sex and the City has done for New York.
The three tourism agencies have teamed up with Universal Pictures to promote the new film, which is set in Toronto and features local hallmarks including Lee’s Palace music club, Casa Loma and the Toronto Transit Commission (TTC).
They’ve launched a website that features a video podcast of Cera and co-stars Alison Pill and Jason Schwartzman talking about the city, which is a favourite of meeting and event planners. There’s also a contest offering the chance to win a Scott Pilgrim-themed travel package.
The initiative follows an explosion of tourists that have converged on the tiny town of Forks, where Stephenie Meyer’s vampire book series is set, and the kitschy New York City bus tours that take fans to bars and stores featured in Sex In the City’s TV episodes and movies.
The Scott Pilgrim movie opens Aug. 13.
For more, visit CTV’s site