Tourism in Toronto had a record-breaking year in 2017, with 43.7 million visitors welcomed to the region. For the first time, overnight visits in Toronto, Canada’s Downtown, surpassed the 15 million mark (15.5 million), joined by 28.2 million same-day travellers.
Visitors to Toronto spent $8.8 billion – the most economic activity ever generated by the region’s tourism industry and represents $700 million more in hotel rooms booked, attractions seen and restaurants experienced than in 2016.
Visits from Mexico saw an increase year-over-year. Starting in late 2016, travellers from Mexico no longer require a visa to visit Canada. As a result, visits from Mexico rose by 72 per cent in just one year.
“More and more, world travellers are seeing Toronto as an exciting urban destination, and we’re seeing that with both a record number of visitors and visitor spending,” said Johanne Bélanger, president and CEO of Tourism Toronto. “The campaign we launched last year is tapping into that sense of excitement and confidence. Videos from that campaign – ‘The Views are Different Here‘ – have now been seen nearly 43 million times.”
Canadian travellers continue to visit Toronto more than any other Canadian city. Toronto welcomed 10.4 million overnight domestic visitors, spending $2.6 billion in 2017. Canadians also compose the majority of same-day visitors to the Toronto region.
Hotels in the Toronto region sold 10,113,281 room nights last year. Hotel occupancy rates in 2017 were 76.1 per cent.
Major Events and More Meetings
2017 also saw major events come to the region. These included the multi-sport Invictus Games and the North American Indigenous Games, which built off of the success and infrastructure from the Pan Am & Parapan Am Games in 2015. Toronto also saw businesses and organizations bring their conferences and events like ASAE and SIBOS to Canada’s Downtown.
Last year, the region hosted 951 meetings and events that brought 400,000 delegates and generated spending of $634 million. At the same time, Tourism Toronto and its partners booked 934 new meetings and events for future years that included securing Amway China in 2020 and their 10,000 top salespeople, the largest travel delegation from China to ever visit Canada.
“Now that 2018 is here, we can look forward to the 24 city-wide conferences and events taking place throughout the Toronto region, the most Toronto has hosted in a single year,” said Bélanger. “Future growth indicators for the visitor economy remain strong, and that benefits Canada, Ontario, the greater Toronto region and the 329,000 people that work in tourism-related industries.”