March 9, 2010
Tourism Calgary, the Calgary TELUS Convention Centre (CTCC) and the Calgary Hotel Association (CHA) have partnered, with the aim of attracting new meetings and conventions to the city.
Operating under the umbrella of the recently formed Meetings & Conventions Calgary (MCC), the group will align marketing efforts and pool resources to help build awareness, primarily in the U.S. and international markets.
Its mandate is to assist meeting planners, association executives and corporate clients in selecting Calgary for their meetings and conventions.
“The goal of the partnership is to reach out to specific target groups with competitive offers, consistent branding, quick turn-around and coordinated responses tailored to unique needs,” said Peter Gregus, managing director, Meetings & Conventions Calgary.
“It’s essentially a turn-key approach. The industry is evolving rapidly, becoming more demanding. Customized offers and unique experiences are what it’s all about,” he added.
Visit Tourism Calgary’s and the Calgary Hotel Association’s sites
Booming Calgary Becoming a Top Meeting City
Calgary Convention Centre, Hotel Association Partner
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