Topgolf® and Cineplex have formed an exclusive partnership that will bring Topgolf’s sports entertainment experience to Canada. The joint venture will see the opening of multiple Topgolf venues in markets across the country during the next several years.
“Throughout the years, Canada has been the top-requested country among our fans asking us to expand outside the United States,” said Topgolf Entertainment Group co-chairman and CEO Erik Anderson. “We’re thrilled to continue our growth in North America and introduce Topgolf as a destination for entertainment and socializing where Canadians can play golf even when there’s snow on the ground.”
“We continue to identify new opportunities to grow and diversify our business and are very pleased to introduce this incredible entertainment and sports concept to Canadians,” said Cineplex president and CEO Ellis Jacob. “As one of the country’s leading entertainment companies, this relationship with Topgolf is a natural extension of our business and leverages our existing expertise, experience and infrastructure in the Canadian market.”
Topgolf locations are typically three-level, 65,000-square-foot venues that feature a chef-driven menu, top-shelf drinks, big screen TVs and music in climate-controlled hitting bays for all-seasons comfort. Year-round programming includes events for kids and families, social leagues, groups, golf tournaments and instruction.
Working closely with Topgolf, Cineplex will manage the venues’ day to day operations. In addition to its circuit of 164 theatres across Canada, Cineplex also owns and operates The Rec Room, Canada’s social destination for eats and entertainment, and an online eSports platform. Cineplex is also one of North America’s largest providers of amusement games and arcade solutions.
“Cineplex has decades of experience running high-volume entertainment businesses, which makes them the perfect partner for Topgolf,” said Topgolf International COO Zach Shor. “Their company culture and expertise with real estate, location based entertainment and multi-unit operations will be major assets as we work together to introduce Topgolf in Canada.”
With 33 venues already operating in the United States and United Kingdom, Topgolf and Cineplex are planning potential locations in large urban centres across Canada. Financial terms of the partnership were not disclosed.