BARCELONA — At this year’s IBTM World in Barcelona, Spain, Miguel Neves, a social strategist for event professionals took the stage to dissect what he believes to be the best social media tools available to event planners today.
Have a look at his list, and maybe try a few out for your next event.
#10 – eClincher
This is a social media managing tool, similar to Hootsuite and Buffer, that helps you schedule posts across many social media platforms.
“If you want to post in advance, or if you have a campaign you want on social media, this is the tool for you. It can also transmit posts via RSS feeds,” Neves said. “But the reason why I like this tool for events, is that it has queues that you can set time limits to.”
For example, if you have a call for speakers for your event, and you want to make sure you push out this call across all of your social media platforms by a certain date, you can schedule posts to go out on Instagram one day, Twitter the next day, and so on, and make sure to have these posts stop on the actual deadline, so you don’t confuse attendees and potential speakers.
#9 – Walls.io
Walls.io is a social media wall tool that helps create brand awareness at events by displaying posts with a common hashtag.
“It can be really fun at social events, or at sessions, you can use it for attendees to ask questions to the speakers,” Neves said. “The software is very flexible and works with any social media and you have multiple options in terms of design and curation.”
#8 – EventMobi
One of the most popular social media tools in the industry is EventMobi. It’s an event app platform that helps with everything from registration, to live-polling, to signage and more.
This made the Top 10 list because on top of everything else, it also contains a social media analysis function and that can let you, the event organizer, know who is the most popular person at your event you can tap into on social media. There are companies that charge for this service separately, but with EventMobi you get this service for the duration of your event.
#7 – Canva
Canva is a simple graphic-design tool to help users with their social media platforms. They have thousands of templates you can use and fill in with your own copy and photographs.
“The nice thing is it also gives you the correct dimensions for photos for each social media platform,” he said. “So you can design things like a Facebook cover with the exact dimensions you need. However, I wouldn’t fire your designer just yet. For really branded content you’ll need your own designer. Canva is really good for day-to-day social media posts.”
#6 – Lumen5
According to Neves, people are 12 times more likely to watch a video than read a blog post, so it’s critical to incorporate video on your social media.
Lumen5 is a video-making service that creates professional-looking videos in just minutes. All you do is import a blog or post and the technology reads the copy, allows you to choose photos to complement your work, and delivers you an engaging video.
“You may have seen these sorts of videos already on social media,” Neves said. “They use text on top of photos and they tell a story. All you have to do is put your URL in from a post, choose some photos, and it creates a video for you almost automatically.”
There is a free version of Lumen5 that is fully functional.
#5 – Biteable
Biteable is another video technology that uses its diverse template collection to help you create glossy, modern videos.
“It’s a bit like Canva, but with video instead of posts,” he said. “It’s not great for product demos, and things like that, but it’s a really good for social media.”
#4 – Headliner
Headliner is a video tool that was created to make to promote podcasts. It’s a smart technology that can add captions to your video seamlessly.
“What I really like about this tool is it’s an easy way to caption your video,” Neves said. “Because if you think about it, when you watch videos on your phone, most of the time your phone doesn’t have the sound on. So, if you put the captions on your video, people won’t scroll past your post. It’s a good way for people to get engaged.”
#3 – Clipomatic
Similar to Headliner is Clipomatic. It’s a paid app that can instantly turn audio/speech into captions on top of your video.
#2 – Quik
This app allows you to make quick event videos, with minimal footage, that is perfect for any social media posting.
“All you do is submit your footage, even video shot with your phone and Quik stitches your video clips together, and allows you to pick music to set to your newly created video,” Neves explained. “So I could walk around the show here, take video of booths, me walking around and then me waving to the camera at the end, and it will edit it all together for me all on my phone.”
Neves said this tool is not great for talking heads/interviews, but more for visual videos and b-roll.
#1 – Chatfuel
Finally, the number one social media tool recommended is Chatfuel, a chatbot platform for Facebook.
“Chatbots really excite me, because it’s a really conversational tool that can help you in so many ways,” Neves said. “You can even train it to talk about your event. So instead of having a FAQ, you could use a chatbot to have that same conversation with people interested in your event. And that takes things to such another level to me.”