Starwood Hotels & Resorts Worldwide, Inc. will expand its Canadian portfolio to 70 hotels within the next 12 months. The company announced its plans at the Canadian Hotel Investment Conference, which was held May 5-6, 2014 at the Eaton Chelsea Hotel, Toronto.
Simon Turner, president of Global Development for Starwood Hotels & Resorts, said: “We are continuing to see rising demand for development in both secondary and tertiary markets across Canada, fueled by strong interest in our globally recognized and admired brands and the ability to tap into Starwood’s strong distribution network and loyalty program. Our solid portfolio of 66 hotels in the country across seven of our brands positions us well for continued growth, particularly in the mid-market segment where we are seeing a lot of traction.”
Last month Starwood opened its first Aloft hotel in Western Canada, the Aloft Calgary University. In February, the company opened the Four Points Waterloo-Kitchener Hotel & Suites. In the 12 months ahead, it will open the Four Points Regina, Four Points Surrey, Four Points Moncton and the Element Vancouver Metrotown.
This activity comes after a strong 2013, which included the openings of Four Points Edmonton International Airport, Four Points Kelowna Airport, Four Points Edmundston and Element Vaughan Southwest.
Canada is Starwood’s second largest market after the United States.