She Means Business, a half-day conference exploring challenges affecting women in the MICE industry, is launching at IMEX Frankfurt 2018. IMEX Group created the event in partnership with tw tagungswirtschaft magazine.
She Means Business (#shemeansbusiness) will run on Monday, May 14, 2018, as part of EduMonday, IMEX Frankfurt’s pre-show education day. It will address issues currently faced by women in the industry (gender equality, career advancement, etc.) and feature inspiring speakers and mentors.
“It has long been noticeable that whilst women are in the majority in the meetings industry, they are in the minority in leadership positions,” says Carina Bauer, CEO of IMEX Group. “We want to play our part in highlighting the challenges that women face, but more importantly helping to introduce solutions. The best way to do this is to bring people together for open conversation, collaboration and learning.”
According to Kerstin Wünsch, editor-in-chief, tw tagungswirtschaft, the launch of She Means Business at IMEX Frankfurt 2018 is driven by the needs of the magazine’s readers. “Our international survey, Women in the event industry, showed that nearly 80 per cent of respondents wanted platforms to meet and to exchange ideas,” she explains.
H-Hotels.com is the exclusive hotel partner of She Means Business. Uwe Krohn, the company’s vice-president of sales, says that for H-Hotels.com gender equality is not a trend, it’s a part of everyday life. “Professional women, particularly those in the meetings and events industry, deserve a dedicated event to foster professional development and networking,” she says. “The timing of She Means Business is perfect and we support this event with all our heart.”
“As an industry we must continue to discuss, ask questions, challenge preconceptions and push forward for charge. It’s only by meeting and collaborating that we can make an impact for women in the industry,” comments Bauer.