SCOTTSDALE, Ariz. — For nearly 30 years, the Scottsdale Convention & Visitors Bureau has marketed Scottsdale to leisure travelers, travel agents and meeting planners from around the globe. But the organization has changed its name to Experience Scottsdale, it was announced last month.
The change coincides with the launch of Experience Scottsdale’s new brand, advertising campaign and website, following 18 months of research, development and testing in partnership with Salt Lake City, Utah-based creative agency STRUCK.
“Our new brand offered us the opportunity to more effectively deliver on traveler expectations while communicating the value offered by our organization,” said Experience Scottsdale president and CEO Rachel Sacco.
Experience Scottsdale was selected after review of industry research and analyzing other destination marketing organization names. The organization’s board of directors, staff and the STRUCK creative team vetted the name, which creates consistency among the organization name, website and staff email addresses.
For more information about Experience Scottsdale’s new brand, Effortless Revitalization, and the Absolutely Scottsdale advertising campaign, visit.
Experience Scottsdale is responsible for marketing Scottsdale as a premier travel and meetings destination to national and international target audiences, including meeting planners, travel agents, tour operators and tourists.