Nicola Kastner, CMP, CMM, has been appointed senior director of event strategy at SAP Global Marketing. The promotion, which was effective January 15, 2018, highlights Kastner’s depth of experience executing end-to-end event strategies, capturing new audiences and driving accelerated business growth.
Kastner joined SAP in 2016 as senior director, event marketing in the SAP Ariba line of business. Prior to SAP, she was the founder and president of Convergence Event Marketing, Inc., a Toronto-based event consulting practice.
In her new role, Kastner will oversee all business critical global event strategy for SAP, defining strategic direction in alignment with SAP’s 2020 Vision of becoming a top ten global brand. Executing complex event strategies, integrating customer needs and meeting strategic financial objectives will be central to her newly-created position.
In 2011, Kastner was inducted into Meeting + Incentive Travel‘s Hall of Fame in the Industry Planner category.