SAN FRANCISCO — A new service from ridesharing app Lyft lets event organizers, including meeting planners, arrange transportation on behalf of their attendees, it was announced last month.
Lyft Events provides safe, easy transportation when guests will be drinking, when parking is scarce, or when transit is needed for attendees to and from their hotel.
Meeting planners who want to leverage Lyft Events start by creating an event at the Lyft Events website, where they can enter their event details and choose a unique coupon code that they can subsequently send to attendees.
Planners can add an event location to make ride credit available for pickups and drop-offs in only a specific area; an event time to make ride credit available only during a certain window before and/or after the event; and a transportation budget that specifies how much ride credit each guest will receive.
Guests who receive the planner’s unique coupon code download the Lyft app and tap “Request” when they’re ready for their ride.
Lyft is only available in the U.S., in 36 states, including Arizona, New York, Florida, California, Nevada, Massachusetts and Illinois, and the District of Columbia.
The company’s main competitor, Uber, launched a similar service, UberEVENTS, last year.