The award was accepted by Québec City Convention Centre president and CEO Pierre-Michel Bouchard during the MIMA ceremony, held at Park Plaza Westminster Bridge in London on November 17, 2017. Key marketing players in the meetings and events industry attended from around the world. The 2017 MIMAs were part of the EVCOM Industry Awards.
In the Best Brochure category, the Québec City Convention Centre beat out Conventions Malta (silver), Bath’s Historic Venues (bronze), Villiers and Cape Town International Convention Centre. In all, 47 finalists were recognized across 10 categories by an independent committee of events, marketing, and media specialists.
Québec Centre magazine
Aimed at event planners, convention delegates, and visitors, Québec Centre entertains, highlights trends in the convention industry, and showcases the strengths and know-how of Quebecers. Created by the centre’s communications and marketing team, the magazine has already published two issues, and a third is on the way.