TORONTO — Porter Airlines pilots and flight attendants will wear custom Fly Pink epaulets and pins, during October, to raise awareness for breast cancer, it was announced Sept. 29.
Pilots from the airline’s Women Soar at Porter committee, which focuses on making Porter the airline of choice for women in aviation, are leading the company’s involvement in Fly Pink, a global aviation initiative raising awareness and funds for breast cancer. Porter joins more than a dozen international airlines supporting the cause.
“As the first scheduled Canadian airline to get involved in Fly Pink, we knew this was an opportunity to engage our team and passengers in a very important cause,” said Robert Deluce, president and CEO. “The enthusiastic response from our team members has been inspiring.”
Worn by Porter pilots in October as part of their standard uniform, the pink epaulets will draw attention to the cause. Pilots and flight attendants may also wear custom pins displaying the breast cancer awareness pink ribbon.
All proceeds from fundraising initiatives throughout the company will support the Canadian Breast Cancer Foundation.