PCMA (Professional Convention Management Association) began its digital event journey six years ago. The white paper details that journey, which provides hard data proving that a long-term digital event strategy delivers both exponential revenue and engagement from audiences.
The white paper also includes:
- insights into adult learning
- virtual and hybrid events as an engagement strategy
- the value of second screen technology
- an overview of PCMA case studies, highlighting return on investment (ROI) and return on engagement (ROE) hard data
“The emergence of live streaming and digital events has significantly shifted how participants engage with our organization,” says Deborah Sexton, PCMA president and CEO. “Our goal in transparently sharing PCMA’s six years of results is to assist those organizations, who desire to expand and enhance their engagement strategies, build a business case for digital events.”
“A digital engagement strategy is crucial to any brand experience,” says Larry Luteran, executive vice-president and chief sales officer, Freeman AV. “As we see the shift from meeting ‘attendee’ to meeting ‘participant’ it puts a premium on the need to capture and sustain the audience in creative and collaborative ways. Virtual and online events offer marketers a strategic approach to increase and sustain engagement and ultimately drive ROI.”
Additionally, DEI’s findings include eight valuable lessons learned throughout PCMA’s six years of tracking and evaluating its digital event results.
Thanks to Freeman’s sponsorship, event professionals can receive complimentary access to The Power of Digital Events white paper here.