Paris is the highest rated city in the world, according to the latest Anholt-GfK City Brands IndexSM (CBISM), a biannual study that was conducted in September 2015.
“Our survey was conducted before the November attacks in Paris—but, if past experience is anything to go by, such attacks do not change people’s perceptions of the city in any significant or long-lasting way. There may be a temporary change in people’s behavior towards Paris but the attacks do not affect the reasons why people might admire the city’s beauty, cultural life, opportunities, etc. and this is what CBI measures,” explained Simon Anholt, an independent government advisor and the creator of the Index.
In this year’s Index, Paris pushed London off the top spot, out of a total of 50 cities. Sydney, Australia, which had been in the top three since 2011, fell back to fourth place, overtaken by New York City as well as Paris. Toronto, the only Canadian city in the Index, was nudged out of the top 10, landing in the eleventh spot.
The top 10 cities are:
|
Anholt-GfK CBISM overall ranking |
|||
|
2015 rank |
2013 rank |
2011 rank |
|
|
1 |
Paris |
3 |
1 |
|
2 |
London |
1 |
2 |
|
3 |
New York |
4 |
4 |
|
4 |
Sydney |
2 |
3 |
|
5 |
Los Angeles |
7 |
5 |
|
6 |
Rome |
5 |
6 |
|
7 |
Berlin |
12 |
11 |
|
8 |
Amsterdam |
11 |
17 |
|
9 |
Melbourne |
10 |
8 |
|
10 |
Washington DC |
6 |
7 |
The study evaluates the power and appeal of each city’s image based on six key dimensions:
♦ Presence (the city’s international status and standing)
♦ Place (its physical outdoors aspect and transport)
♦ Pre-requisites (basic requirements, such as affordable accommodation and the standard of public amenities)
♦ People (friendliness, cultural diversity, how safe one feels)
♦ Pulse (interesting things to do)
♦ Potential (the economic and educational opportunities available)
Paris showed one of the largest score gains overall. Two other major climbers in the top 10 are Berlin and Amsterdam. Berlin jumps past Amsterdam, Melbourne, Vienna, Toronto andWashington D.C. for a comfortable spot in seventh place (up from twelfth in 2013). Amsterdam now ranks eighth, up from eleventh place in 2013, having also overtaken Melbourne, Vienna, Toronto and Washington D.C.
As a result, Washington D.C. now sits on the very edge of the elite top 10 cities, in tenth place, down from sixth in 2013. And Toronto and Vienna are pushed outside the top 10, to stand eleventh and thirteenth respectively.
For more information on the full CBISM 2015 ranking, please visit http://www.gfk.com
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