RICHMOND, B.C. — Pacific Gateway Hotel at Vancouver Airport has won a Preferred Hotels & Resorts 2019 Preferred Award of Excellence that recognizes the property’s success with the brand’s I Prefer rewards program.
The awards were presented at the closing ceremony of the 2019 Preferred Global Conference, which took place at the Monte-Carlo Bay Hotel & Resort in Monaco from Feb. 25 to March 1.
Richmond, B.C.-based Pacific Gateway won in the I Prefer Hotel of the Year category.
“We are thrilled to be recognized by Preferred Hotels & Resorts at the Awards of Excellence this year,” said Pam Gill, sales manager at Pacific Gateway. “This milestone has been achieved in the fifth year of our partnership and I can’t think of a more rewarding award than one that celebrates guest loyalty. This is a testament to the dedication and genuine caring of our entire team at Pacific Gateway.”
When determining that award, Preferred Hotels & Resorts looked at the following:
• The hotel’s communication of, and promotion of, I Prefer to its guests. This includes website, on-property and stay-related communications;
• I Prefer enrolments;
• I Prefer stays, including cross-brand and repeat stays;
• I Prefer service delivery: benefits, unique amenity, knowledge of the program;
• The hotel’s use of the tools Preferred Hotels provides, including attending training sessions, ordering and using collateral, and asking questions.
To qualify for nomination, hotels were required to rank among the top in their region as part of the bespoke Preferred Hotels & Resorts Integrated Quality Assurance program — which takes into account the results of a professional on-site inspection and real-time guest feedback from the world’s top consumer review sites — and actively demonstrate strong engagement in their partnership with the brand.
From the pool of qualified hotels, the company’s team of regional leaders created a shortlist of nominees across the seven categories. The awards committee, chaired by Preferred Hotels’ owners, the Ueberroth family, selected the winners.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 700 hotels, resorts, residences, and hotel groups across 85 countries.
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