GENEVA — Ovation Global DMC, MCI Group’s international destination services provider and incoming event organizer, has formed a partnership with Ken Lyons Communications (KLC), it was announced last month.
As of Jan. 1, this collaboration will further strengthen Ovation’s positioning within the U.S. MICE market, since KLC will be acting as the representative of the company’s key office locations in Switzerland, Italy, Ireland, Germany, Spain, Portugal, Czech Republic, Denmark and Sweden.
“We have identified a strong alignment of Ovation’s core brand values with KLC and for this reason, the synergy between both entities came into existence,” said Michael Libotte, managing director of Ovation Italy. “This collaboration is viewed as a natural fit, as Ovation recognized KLCs’ commitment and experience in the U.S. market. A shared belief in the power of relationships and putting the customer at the centre of everything we do is embedded in our business culture and we are looking forward to adding more value to our existing long-term and new partnerships by joining our forces.”