“This exciting relationship will help position the Shaw Centre and our city for continued growth in the lucrative national and international meetings and conventions marketplace,” said Centre Chair Marc Seaman. “Over the coming decade, the Shaw Centre will leverage the strength of one of Canada’s leading brands and media organizations to enhance and increase its profile and standing as a world-class convention facility.”
The agreement will allow the Centre to leverage Shaw’s strength as a leading Internet and content-experience company. In return, Shaw will have the opportunity to showcase its leading media brands, products and services to guests from Canada and abroad. In the coming months, the Shaw brand will be visible on new interior and exterior signage and across all communications platforms.
One notable benefit of the agreement is that visitors to the Centre will have seamless access to Shaw Go WiFi—Shaw’s carrier-grade WiFi network—throughout the building with complimentary access available in recognized gathering areas.
The Shaw Centre will continue to use “Canada’s Meeting Place” as its descriptor, and will continue to partner closely with Ottawa Tourism in all domestic and international marketing efforts.