SPIN:Senior Planners Industry Network recently launched the SPIN:Small Business Community, an on-demand education initiative that will give the association’s members the strategies and tools needed to survive in an uncertain business world.
“The recent commission cuts by the major hotel chains has hit many of our members hard,” said Tracey Smith, executive director, SPIN. “Based on a recent survey we conducted, 36 per cent of our members rely on a commission/fee structure. In order to keep their doors open they need to change and develop new ways to market their services. Our Small Business Community will offer tools and tactics to help them pivot.”
The SPIN:Small Business Community will provide on-demand education for its members from experts on business growth strategies. Current offerings include “Mindset Strategies for Business Growth” with Debbie Peterson and “Strategies to Fill Your Pipeline” with Charlene DeCesare. More sessions will be added throughout the year and there will be an entire track devoted to business growth at SPINCon 2018 (SPIN’s annual conference), which is being held November 11-13, 2018 at The Don Cesar Hotel, St. Petersburg, Florida.
“Forty-six per cent of our members are small business owners,” explained SPIN founder Shawna Suckow. “We’re ensuring they have the strategies they need to not only survive but thrive despite a few major hotel chains’ unilateral decision to change their income model.”
SPIN:Senior Planners Industry Network is the world’s largest association for senior-level planners. SPIN has recently invited all hospitality professionals who have at least 10 years of experience to join their ranks.