NEW YORK — Black Flower Agency, headquartered in New York City, has acquired In House Ideas, a Miami-based agency delivering experiential marketing and events to hospitality, fashion, arts, real estate, publishing, and health and fitness brands, it was announced Jan. 12.
The union expands Black Flower Agency’s client footprint in a key global hub and enables the integrated team to deliver even more compelling ideas, relationships, approaches and outcomes in the experiential marketing and brand activation space.
“In expanding our footprint in the global luxury market, Miami was an obvious choice. Through direct experience in prior collaborations with In House Ideas, we clearly share a progressive, client-first philosophy and reputation for creativity and innovation,” said Blake Kotenbrink, president of Black Flower Agency. “I have followed with keen interest In House’s growth and influence and have great respect for its principal, Melissa Katz, and her team, who now become our colleagues leading Black Flower’s continued growth in an influential global hub.”
Katz founded In House Ideas in 2011 and the company continues to serve a growing client base. With the merger, Katz has been named senior vice-president, Black Flower Agency, operating out of Miami. In addition to her South Florida focus, Katz will leverage her client relationships to promote Black Flower Agency in other key luxury markets.
Black Flower Agency specializes in event design and production, guest hospitality and experiences for luxury brands. Clients and partners include American Express Platinum and Centurion Card Product, Ermenegildo Zegna, Rolls Royce Motor Cars, Gucci, Tesla, Cartier, NFL Players, Inc., MaxMara, Rimowa and Ment’or.
Black Flower Agency is a group brand of MCI, a privately held global company with headquarters in Geneva, Switzerland, with more than 1,900 professionals and offices in 60 cities and 31 countries.