As part of this new partnership, the former program has been given a full rebrand under the name Niagara Falls Business Events. In addition, the website, fallsmeetings.com, has been officially relaunched.
“Seeing the success the Convention Centre has had in the Canadian and US markets, it made perfect sense for us to partner with them on this program,” said Jon Jackson, executive director, Niagara Falls Tourism. “The team who built the MC&IT program for Niagara Falls Tourism laid a very strong foundation. Through our new partnership with the Scotiabank Convention Centre, we will continue to grow Niagara Falls’ presence in this segment, delivering stronger results for the tourism industry and the city as a whole.”
Noel Buckley, president and general manager of the Scotiabank Convention Centre, suggests “the idea behind this partnership begins with the fact that Niagara Falls is a dominant leisure destination, with millions of people visiting here each and every year. An opportunity like this to consolidate resources and strengthen Niagara Falls’ reputation in the business events world is something we wouldn’t turn away from. Actually it’s all part-and-parcel of what our sales and marketing team do right now on a daily basis. For Niagara Falls Tourism to propose we take the lead on the MC&IT program speaks to the level of confidence they have in the Convention Centre team.”
The destination and its stakeholders stand to benefit significantly from the positive impacts that come directly as a result of hosting more meetings and conventions. “The goal is to increase the number of business events in our city so that we have more people filling hotel rooms, eating in our restaurants and visiting our world-class attractions, which ultimately creates more industry jobs” said Jackson.
Buckley added, “This approach is a more effective way of opening additional doors for the destination, and driving the kind of business travel that complements Niagara Falls’ booming leisure tourist market.”