TORONTO — Following the acquisition of Meridican last month, Strategic Meetings + Incentives has announced a major rebranding to reflect the alignment of the companies.
Now, the two companies together will be known as Creative Group, described as “a full-service meeting, incentive and recognition company.”
Janet Traphagen, president of Creative Group, said: “Bringing Meridican and Strategic Meetings + Incentives together under the Creative Group brand allows us to better deliver on our mission of creating business-changing experiences that help people thrive. This will allow all of our clients to utilize the full line of solutions that Creative Group offers, from sales incentives to channel loyalty programs to full-service meetings and events.”
The rebranding will ensure that all parties utilize the Creative Group website, logo, graphics, social media and communications.
Ellie MacPherson, senior vice-president, Canada Operations, Creative Group, formerly senior vice-president, Strategic Meetings + Incentives, added: “Aligning under the Creative Group brand will be a real advantage to us and to our clients, giving us access to the range of resources created and maintained by Creative Group – including everything from meeting tools, to educational videos and white papers. This will enable us to bring additional thinking to our clients.”
Terry Manion says
Your initial paragraph makes it sound as though SM+I acquired Meridican. That is not accurate, Meridican sold to Direct Travel.
Direct Travel then aligned their three Meetings and Incentive entities (Creative Group, SM+I and Meridican) under the brand of Creative Group.