WASHINGTON, DC — On April 6, 2017 leaders from across the meetings and events industry will convene to support the second annual Global Meetings Industry Day (GMID), it was announced in mid-June. Led by the industry advocacy coalition Meetings Mean Business (MMB), GMID 2017 will continue to showcase the real impact that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions have on people, business and communities.
“We are excited to build on the momentum from the first-ever Global Meetings Industry Day,” sayd Richard Harper, MMB co-chair and executive vice-president of HelmsBriscoe.
GMID follows the first-ever international day of advocacy, held earlier this year in more than 20 countries and across five continents. GMID 2016 included 115 events in more than 80 locations as well as significant conversations online with more than 40 million social media impressions.
Organizations across North America, South America, Europe, Africa and Australia held educational events, panels with industry professionals, rallies, strategic sessions and more. Many of these events featured the GMID anthem, written specifically for this day to celebrate the work of meetings professionals everywhere in a meaningful way.
In 2017, MMB will again join forces with the Convention Industry Council (CIC), U.S. Travel Association, Meeting Planners International (MPI), Professional Convention Management Association (PCMA) International Association of Exhibitions and Events (IAEE), Society for Incentive Travel Excellence (SITE), COCAL and other groups.
A number of tools and resources are available to aid 2017 GMID planning, including talking points, frequently asked questions, the 2017 logo and a ‘how to get involved’ document. Throughout the planning process, MMB will continue to roll out new collateral such as digital assets and advertisements, template local press releases, invitations to elected officials to encourage their involvement in GMID, slides, signage and more, making sure to be responsive to event hosts’ needs.
“GMID 2017 will continue to showcase the industry’s strength and demonstrate the tremendous value of face-to-face meetings in communities in every corner of the globe.”