BETHESDA, MD. — Marriott Hotels has launched its M Beta at Charlotte Marriott City Center, in Charlotte, N.C., an innovation lab that functions as the world’s first hotel in “live beta,” it was announced last month. From keyless entry upon arrival to digital experiences in the fitness studio, the entire hotel allows for rapid prototyping, inviting guests to test and give feedback in real-time.
Physical Beta Buttons are located throughout the hotel to gauge consumer feedback with a live-tally. By pushing a Beta Button, guests and visitors share their ‘approval’ for the corresponding innovation. Beta Button engagement, votes and feedback on hotel innovations are then aggregated and brought to life in real-time via Beta Boards, digital screens placed throughout the hotel for all to see, as well as on TravelBrilliantly.com.
Concepts featured in the hotel will rotate periodically and feature new products as well as various service offerings. At launch, M-Beta at Charlotte Marriott City Center tested the following:
Hosted Arrival: No traditional front desk check-in, but personal greeters waiting for your arrival where you are – at the curb, in the lobby, on the go.
FLEX Fitness: Guests have access to nearly 1,000 on-demand group and personal workouts available on screens in the tech-driven, on-demand fitness studio or in-room, as well as access to local fitness boutiques, available to book directly through http://flexatmarriott.com/charlotte.
LG Studio in the Dynamic Meeting Space: As the first iteration of a new partnership between Marriott Hotels, the LG Studio features a full LG kitchen within the hotel’s meeting space.
Immersive Kitchen at Stoke Restaurant: Allows chefs to interact more closely with, and entertain, guests with impromptu culinary offerings. The interactive space also offers a regular rotation of local artisan tastings and cooking classes.
Localized Marketplace: Coco and the Director serves locally sourced coffee, unique retail and limited-edition food selections from Charlotte small businesses. An ongoing rotation of literary, music, educational and entertainment events are also featured.