Maritz Global Events has launched Design Studio, a solution that provides enhanced client services around the company’s experience design methodology.
Through the deployment of its people-centered, science-based experience design methodology, Maritz identified specific services that could be enhanced to create better experiences for its clients and their guests. These strategic services include event assessment and diagnostics, event content and communications, brand amplification, guest engagement and insights, and wellness and social responsibility, as well as others.
“We’ve been given a really cool opportunity to help organizations explore different ways to design better guest experiences, while also creating better alignment of the event with the business’ objectives and goals,” said Greg Bogue, chief experience architect, Maritz Global Events. “Design Studio is a solution that takes us from just exploring better experiences in a room or on a piece of paper to activating those experiences in the real world.”
Over the last two years, Maritz Global Events has conducted more than 90 Experience Design Labs with clients from a variety of markets including corporate, association and trade show. After gaining a strategic framework for an event, clients often needed help with implementing ideas generated from the Experience Design Labs.
“Following our Experience Design Labs, we have so many great ideas that can’t be implemented due to a client organization’s lack of internal resources,” Bogue said. “Our solution allows us to carry the implementation forward on behalf of our client while keeping the event strategy intact and ensuring the delivery of richer, fuller and greater guest experiences.”
Design Studio, led by Bogue, will work with Maritz Global Events’ existing and prospective clients to create a total event experience immersed in experience design thinking.