Convention attendance significantly contributed to Las Vegas having a record number of visitors in 2015. According to a Las Vegas Convention and Visitors Authority (LVCVA) commissioned Economic Impact Study by Applied Analysis, it increased 13.4 per cent over 2014.
The report also shows that the segment continues to be valued for its positive impact on average daily room rates and helping smooth out seasonality associated with leisure travel. In 2015, Las Vegas welcomed 42.3 million visitors, a 2.9 per cent increase over 2014.
“We are encouraged by the continued strength and growth of the tourism industry particularly in the meetings and convention sector, said Rossi Ralenkotter, president and CEO of the LVCVA. “As a destination, we look forward to building on this momentum in the coming years. We need to ensure that we continue to provide the world-class experience and facilities our visitors have come to expect.”
Economic Impact of Las Vegas Conventions
In addition to attracting people to Las Vegas for business ventures, meetings and conventions support more than 66,5000 local jobs and $2.7 billion USD in local wages and salaries. Overall, the meetings and convention industry has a $9.3 billion economic impact on the local community.
Twenty-two percent of all convention attendees traveling to southern Nevada are hosted by the Las Vegas Convention Center (LVCC). The facility directly supports 9,400 local jobs and $379 million in local wages and salaries. In 2015, 49 events with a combined attendance of 1.3 million people were held at the LVCC. These visitors generated $2.1 billion in total economic output in 2015.
Las Vegas has 11 million square feet of meeting space. It hosted nearly 22,000 meetings, conventions and trade shows in 2015. It has been ranked as the number one trade show destination in North America for a record 21 consecutive year hosting 60 of the 250 largest shows.
About the LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center.