The Saint Lucia Tourism Authority (SLTA) has appointed Jeanette Faria as its director of marketing in Canada. Faria, president of JF Marketing, will support the marketing efforts of the SLTA as part of a leading, national strategy to reposition the destination to the Canadian market.
With almost 20 years of industry experience, Faria brings a wealth of knowledge to the SLTA having previously worked as account manager for the US Virgin Islands and North Carolina. Faria currently is the Canadian lead for The Beaches of Fort Myers and Sanibel. Throughout her career, several international destinations have seen an increase in visitor arrivals from Canada, in addition to achieving a stronger brand identity under her leadership.
In her new role, Faria will be responsible for developing and executing a strategic marketing plan targeting consumer and the travel trade through product launches, training seminars, marketing initiatives, and national advertising campaigns.
“I am so excited for the opportunity to represent such an exotic destination,” she said. “I am looking forward to working with all of our partners to build long-lasting relationships. Saint Lucia is the perfect destination for weddings and honeymoons, there’s no shortage of sites to explore! The island caters to wellness travellers, families, and those in search of adventure, with a variety of breathtaking waterfalls, the healing powers of the Sulphur Springs, world famous dive sites, and the majestic Pitons.”
“We are very excited to have Jeanette join our team,” said Agnes Francis, executive chairperson, SLTA. “Canada is an important and growing market for Saint Lucia. Over the next five years, Saint Lucia is set to see an increase of 50 per cent in our product offering. Jeanette’s expertise in the travel industry will play a pivotal part in our mission to reach new Canadian visitors.”
Faria can be reached by email at firstname.lastname@example.org or by telephone at (416) 788-4482.