CHICAGO — The International Live Events Association (ILEA) along with VisitScotland Business Events has launched ‘Event Horizons,’ a report highlighting the findings of the recent ILEA Global Event Summit 2016 that hosted in Scotland, it was announced this month.
The ‘purple paper’ outlines the key elements of the summit, which took place in April 2016, bringing together leaders from the international events industry for two days of discussions surrounding the challenges and opportunities faced by the sector.
Findings in the report highlight that unanimously, it was felt that live events remain the most effective medium of communicating to people’s emotions, creating brand positivity and core message affinity.
Some of the threats to the sector highlighted include networked digital communication devices, unskilled practitioners, the fear of terrorism and poor economic conditions. However it was widely ascertained that by promoting the value and benefits of live events, these could all be overcome.
“Our delegates came together with open minds, ready to engage in discussions and activities, aiming to identify the challenges and opportunities faced by today’s industry. They left with their minds exhausted, yet filled with ideas and inspiration,” said Jodi Collen CSEP, president of ILEA.
“Our inaugural GES was the beginning of the conversation, where we defined what we need to do as an industry to ensure a prosperous future. We plan to meet again soon, to delve into the specifics of how, as individuals and collectively, we can truly realize our value and achieve our global potential,” she added.
The summit was a collaboration between ILEA, VisitScotland and IMEX Group, with support from technology provider Cvent and Events are GREAT Britain. It was hosted across multiple venues in Scotland, including Gleneagles and the EICC in Edinburgh and preceded by a visit to IMEX Frankfurt.
ILEA (formally the International Special Events Association) was founded in 1987 to foster enlightened performance through education while promoting ethical conduct. ILEA has grown to involve more than 5,500 members active in 52 chapters throughout the world.
To download EVENT HORIZONS: A Purple Paper from the ILEA Global Event Summit 2016: Scotland, click here