IBTM (formerly EIBTM) is launching a series of new initiatives and elements, including an enhanced hosted buyer program, for its 30th anniversary edition IBTM World event, taking place November 28-30, 2017 in Barcelona, Spain. The event is Europe’s leading conference and trade show for the meetings, incentives, conferences, events and business travel industry.
The focus of the edition will be on the next 30 years and beyond, with IBTM World using its legacy as a springboard to support the future of the industry. Its Knowledge Programme will include two globally renowned keynote speakers, enhanced technology awards, topical panel sessions and engaging networking events.
An enhanced Hosted Buyer program, which will see IBTM pre-selecting and qualifying Hosted Buyers allowing them to be fast-tracked through the process, is also being rolled out. The enhanced program will allow IBTM to be even more targeted in ensuring the highest calibre Hosted Buyers are invited to attend the event. The program also has been designed to deliver added value for exhibitors, by targeting buyers matched according to exhibitor needs.
In addition, a select group of elite invited Hosted Buyers will benefit from a new VIP service that will include limousine transfers to and from the airport, access to an exclusive VIP lounge for the three days of the event, 5-star accommodation and a more flexible diary of appointments.
As a result of research indicating a requirement for more appointments from both exhibitors and Hosted Buyers, this year Hosted Buyers will be required to commit to 10 pre-scheduled appointments per day.
Kerry Prince, portfolio director, IBTM, says that as a brand the event has a long and successful legacy to build on. “We’re excited to celebrate our 30th anniversary this year in Barcelona,” he explains. “However, as a team our focus is very firmly on the future. We have a number of very exciting changes and new elements for this year’s event, more of which will be announced in coming weeks, all aimed at driving connections and doing great business. Plus we’ll be throwing a spectacular 80s-themed Welcome Party to celebrate our anniversary.
IBTM World 2017 will be held at Fira Barcelona. In 2016, almost 15,000 delegates attended IBTM World and over 67,000 pre-scheduled meetings were arranged over the three-day show.