“With the new Halifax Convention Centre opening in 2017, we needed to help planners imagine their event in a space that they can’t yet see, visit or touch,” said Scott Ferguson, president and CEO of Trade Centre Limited, the Crown corporation tasked with marketing and selling the Halifax Convention Centre. “The solution was a unique brand and marketing campaign that has been engaging planners in actually shaping the new facility, from the ground up.”
The Halifax Convention Centre is one of only three organizations shortlisted for innovation in marketing, and one of only two Canadian finalists, overall.
“Competing among top convention centres in the world is a huge achievement that we couldn’t be more proud of,” said Ferguson.
The Halifax Convention Centre team will travel to Boston next week for the AIPC’s annual conference and general assembly, which runs July 5-9. There, the centre will contend for the innovation award in the prestigious Delegates’ Choice Award and the jury competition. The team will compete with top convention centres in London, Barcelona, Sydney, Australia, Los Angeles and Amsterdam.
The AIPC’s annual conference and general assembly runs July 5-9, 2015 in Boston, MA.