Event services provider GES has purchased Poken, a cloud-based , 360-degree event management platform.
Poken is renowned for its touch and glow technology. Photo: (c) Alexandra Pauli.
The Poken platform has been used, in part or whole, at more than 2,000 events around the world. It includes tools for networking, digital content collection, event management, online visitor portal, digital check-in and attendee tracking, match making, meetings management, registration, gamification, mobile apps and sponsorship.
Poken joins the N200|GES event intelligence team, and the company will retain the product name, Poken 360°. Stéphane Doutriaux, Poken’s founder and CEO, and the global Poken team will join GES with offices in New York City, London (UK) and Lausanne, Switzerland.
“This acquisition demonstrates our commitment to being the preferred global live events partner offering the most comprehensive breadth of technology and services,” said GED president Steve Moster. “We know our clients want engagement and concrete metrics from their events. They will benefit from the technology and insight capabilities that Poken and our existing Visit solution offer together.”
Prior to the acquisition, GES and Poken worked closely through a strategic partnership. N200|GES and Poken are currently integrated and there are plans for further integration.
“The addition of Poken is a game-changer in providing a truly intelligent event for organizers, exhibitors, brands and attendees,” said Jason Popp, GES’s executive vice-president of International. “The extensive features and services offered by Poken create and drive engagement and are a natural complement to GES’s core live event services and robust technologies. Poken has an extremely talented and enthusiastic work force and we are happy to welcome them to our team.”
“We have always enjoyed working with the N200|GES team,” said Doutriaux. “This acquisition demonstrates their commitment to being the world leader in event technology, and especially to the importance of measurement and data intelligence. Together, we intend to pursue an aggressive strategy to bring about a truly measurable and connected event.”
The Poken suite of products and services can still be purchased on a stand-alone basis or as an integrated suite with GES’s other registration products and services.
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