WASHINGTON, D.C. — Five Canadians are among the Meetings Mean Business Coalition’s 2019 Ambassadors, an elite group of meeting and event professionals who will serve as advocates for MMBC and the broader meetings industry.
The Canadians who will serve as MMBC Ambassadors are Natasha Botbijl, GET Event Management; Emily Dietrich, Niagara Parks Commission; Alexis Kereluk, ConnectSeven Group; Carly Silberstein, Redstone Agency; and Larissa Tishevskaya, Business Events Canada.
“Together with our board members, partners and network of supporters, MMBC Ambassadors will help spread the industry’s value story in priority markets, with a focus on policymakers, business leaders and the media,” said Trina Camacho-London, MMBC co-chair and vice-president of Global Group Sales at Hyatt Hotels Corp.
Ambassadors’ activities in 2019 will include: Sharing statistics, case studies and personal stories about the industry’s value; promoting and participating in industry-wide advocacy efforts, including Global Meetings Industry Day and the Worth Meeting About campaign; raising awareness of MMBC at relevant conferences and networking events; developing blog posts, videos and op-eds on the ROI of meetings; and recruiting new industry supporters and third-party validators.
“We are delighted to have a strong, driven group of individuals joining our 2019 cohort,” said Julie Coker Graham, MMBC co-chair and president and CEO of the Philadelphia Convention & Visitors Bureau. “The Ambassadors have been critical to our success as a coalition, including our ability to reach key decision makers effectively. They bring a front-line perspective and remarkable passion for advocating the industry’s value to people, businesses and the economy.”
The 2019 cohort includes 41 industry professionals from 15 states, Canada and Poland. Many are returning members of the 2018 cohort or have been recognized as next-generation leaders by PCMA or Destinations International.
About Meetings Mean Business
Comprised of more than 60 members, Meetings Mean Business is an industry-wide coalition that showcases the value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. By rallying industry advocates, working with stakeholders, conducting original research and engaging with outside voices, the coalition brings the industry together to emphasize its importance.