TORONTO — Live event company Fifth Element Group has named Tanya Scagnol its new creative director, it was announced last month.
Based out of Fifth Element’s head offices in Toronto, Scagnol has designed and produced for some top Toronto companies. In addition, she has held a number of senior roles in client acquisition/retention, marketing, product marketing and event management.
Scagnol will take control of the design strategy and lead existing management, design and development teams to improve current offerings and explore opportunities for growth in the company’s live experience offerings.
“Live experiences are a big vision and have the potential to define a new category in the event design and management space,” she said. “I’m excited to take that vision and translate it into innovative design and overall vision that mobilize advocates and deliver long-term value and return on engagement to Fifth Element Group customers.”
“We are thrilled that top-tier executives like Tanya are on board to extend our innovation in events and build our network of partners, helping us grow faster by delivering more value to customers and advocates,” said Aaron Kaufman CSEP, president.
Since 2003, Fifth Element Group has created and managed event environments and elements for top-tiered brands across Canada and the U.S. The company have been involved in product launches, marketing stunts, conferences, fundraisers, galas and award-winning fashion shows.