“As the leading organization representing the wide variety of professions and professionals in the events industry, the Board of Directors recognized a need to refresh and refine our brand to better serve our members and members’ constituents,” shared Susan Robertson, CAE, Events Industry Council chair. “Guided by a highly-skilled brand task force, the process has been incredibly thorough. We reached out to leaders and influencers on a global level to ensure everyone was aligned with the direction of the Council.”
The EIC will continue to run the Certified Meeting Professional (CMP) program, driving and advancing the education, certification and professionalism of the industry. Event professionals with the CMP designation represent the best and the brightest throughout the world, and will continue to proudly display their accomplishment of the CMP milestone.
“Our industry is an exciting one, and it’s an honor to represent so many strong organizations and professionals with the CMP designation,” said Karen Kotowski, CAE, CMP, president and CEO, Events Industry Council. “The new look of our CMP logo represents the fresh ideas and quality that each Certified Meeting Professional brings to his/her employer and clients. Our CMP designation is powered by the Events Industry Council, and we are proud to have that clearly displayed in the new look.”
The brand also includes signature programs which represent key initiatives of the organization, allowing the organization’s resources to be fully optimized. The focus will be on: Sustainability, Industry Insights, Knowledge, and Leadership. Core activities captured within the signature programs include Green Meetings (Sustainability); APEX Standards, Economic Significance Study (Industry Insights); Webinars, Certificate Programs (Knowledge), and Hall of Leaders, Pacesetters, and Council Meetings (Leadership).
The Events Industry Council’s 33 member organizations represent over 103,500 individuals and 19,500 firms and properties involved in the meetings, conventions, and exhibitions industry.