The company reports that the acquisition complements its recent pivot to a data-driven approach to enhancing clients’ event success, and further positions it as a full enterprise solution.
Loopd offers the event industry a bi-directional CRM solution, and is unique in enabling the exchange of content and contact information, passively and actively. The product is broken down into three tightly integrated components:
- Exclusive bi-directional wearable smart badges
- Powerful mobile event apps for iOS and Android
- Dashboard enabled in-browser analytics engine
“After the development of our in-house event performance and ROI solution, Loopd was the logical choice to help continue our journey to offer clients data-driven technology to enhance their events in real-time,” said Shane Edmonds, CTO of etouches. “Once integrated into the etouches platform, Loopd’s technology will provide our clients remarkable insights into their event and business goals, as well as elevate the onsite experiences of their attendees.”
Loopd focuses on the user experience and design, helping to drive engagement further at events. The product’s flexibility is also one of its admirable qualities, making it easy to configure the onsite set up of data collection, session tracking or data and contact exchanges. The solution will be integrated over the next few months into etouches existing platform and event performance solution, offering clients the most robust product on the market for event engagement and benchmarking.
“Data is the future of events, so it is critical as an organization that we are able to provide our customers with the most advanced solutions in the industry to increase the impact of their events,” said Oni Chukwu, CEO of etouches. “The Loopd team has been able to create a product that greatly surpasses competitors in terms of innovation, user experience and overall effectiveness. Adding this solution to etouches not only enhances the product itself, but increases our position as a company that is constantly innovating.”
The Silicon Valley based company was founded in 2013 by Brian Friedman, a Millennial entrepreneur who wanted to change the way that engagement and networking happened at events. As part of the acquisition, he will join the etouches team as Director of Product for Mobile, Data and Engagement. He will be responsible for product direction at etouches, creating product roadmaps, developing user experience systems, and managing all technical and design teams for mobile, data and engagement products. The remainder of the Loopd team, including co-founders Sambhav Galada and Allen Houng, will also join etouches and the company will continue to grow the workforce.
“I couldn’t think of a better synergy for our experiential data-driven technology than etouches,” said Friedman. “At Loopd, our goal was to prove ROI to attendees, partners and event marketers by using the latest advancements in technology. The mission and culture at etouches is a natural fit for Loopd, and together we will bring mission-critical insights to the world through leading onsite technology.”