After a strategic search, Destination Toronto announced recently that Paula Port has been named its new vice president of global marketing.
Port has more than 20 years of experience at Destination Toronto, and going forward will lead the strategic development and implementation of marketing and communications for the destination.
Most recently, Port was the director of brand and content, where she established content marketing as a core function of the organization, launching the re-imagined content hub DestinationToronto.com that prioritizes diversified content and editorial contributors; and, developed a regionally-focused content and marketing strategy during the pandemic that provided urgently needed local support and direct value to the tourism and hospitality community.
“I’m beyond thrilled to announce Paula Port as the VP of global marketing at Destination Toronto,” said Scott Beck, CEO and president of Destination Toronto. “Paula’s leadership and passion for this city has been instrumental in helping us reflect the authentic voices that make Toronto such a vibrant global destination. I know her enthusiasm and commitment to authentically sharing the depth and diversity of Toronto will support the city’s economic recovery and help us grow the impact of travel in the years to come.”
In her new role, Port will continue to support and shape the organization’s Equity, Diversity, and Inclusion (EDI) action. Destination Toronto also says Port is passionate about deepening employee engagement and growing the organization’s corporate social responsibility strategy.
“I love Toronto – the unique people, the diversity of cultures and neighbourhoods, the rich food scene, the vast assortment of things to see and do,” said Port. “I’m incredibly excited to continue to collaborate with and lead one of the best teams in the industry, promoting one of the best cities in the world, during this very exciting time as travel rebounds and grows.”